Client: Extend Fertility
Agency: Seiden Advertising
Associate Creative Director: Rocky Reed
Art Director: Tim Hurley
Illustrator: Tim Hurley & Brandon Pogrob
Background:
Extend Fertility is a premier egg freezing company in NYC.
Task:
Create a illustration style that can be used on all marketing materials, including their website, social media pages, and collateral like brochures, print ads, videos and more.
Insight:
Because egg freezing can sound a little daunting and complicated at first, a friendly, conversational, and approachable brand-tone can go a long way.
Approach:
We kept our illustrations simple, bright and cheery. To connect with our target demographic: women in their 20s and 30s, we modeled illustrations after real women, paying close attention to current hair styles and clothing. When it came to the science side of the process, we made sure it wasn't too clinical or scary.
The illustrations below were created inhouse.
The illustrations from above were then used as a foundation for a larger scale video. We oversaw the production of this video, and worked with the animator to give him additional illustrations and overall direction.