Creative Director: Patrick Lupinski
Art Director: Tim Hurley
Illustrator: Tim Hurley

Background:
Crossfit is a high-intensity workout that has gained a lot of popularity over the past couple of years. People are so into it that it's joked about as if were a cult.

Task:
Create emojis for the crossfit community.

Insight:
Everyone has had that one moment where you can't find the emoji that you're looking for because it doesn't exist.

Approach:
Take popular crossfit poses and objects and turn them into emojis, inspired by the iconic emoji illustration style.