Client: NewYork-Presbyterian
Creative Director: Eric Houseknecht
Art Director: Tim Hurley
Copywriter: Tanvi Tandon
Video: Alkemy x

Background:
NewYork-Presbyterian is New York's #1 hospital for 17 years in a row. 

Task:
For National Doctors Day (March 30th), show gratitude and thanks for the doctors at NewYork-Presbyterian.

Insight:
With the current political climate, acceptance and respect is at its highest value. In order for a doctor to his/her job, he/she looks past gender, race, religion, because underneath, we are all alike: bones, skin, nerves, blood etc...

Approach:
Be authentic: use imagery that reflects real life and speak naturally and honestly.